HOW FURNITURE SHAPES THE GUEST EXPERIENCE? Architects, investors – here’s what you might be overlooking.

GUESTS WON’T REMEMBER THE ROOM SIZE. BUT THEY WILL REMEMBER A WOBBLY TABLE, AN UNCOMFORTABLE CHAIR, OR A FORGETTABLE LOBBY.

When designing HoReCa spaces, do you think of furniture as a tool for shaping experiences?
At BHM, we help you approach it strategically—not just aesthetically.

DESIGN ISN’T JUST ABOUT LOOKS. IT’S FUNCTION—WITH EMOTION.

Every architect knows that good design is a balance of form and function.
But in the HoReCa world, there’s another crucial layer: the emotional response of the guest. And guess what drives it more than lighting or scent?
Furniture.

A restaurant chair—too heavy to move? The guest feels awkward.
An armchair in the room—too soft? The guest feels like they’re sinking.
A sofa in the lobby—too hard? The guest won’t linger.

FURNITURE DESIGNED “TO MATCH” INSTEAD OF “TO BE USED”

We get it: tight budgets, aesthetic goals, deadlines.
But too often, furniture is chosen at the last minute—or just to match the palette.
And yet, furniture is what decides whether a guest stays longer, returns, or recommends the place.

Common Mistake #1: Using residential furniture in commercial spaces.
A good-looking chair won’t survive 200 guests a day.

Common Mistake #2: Skipping user testing.
Architects, hotel managers—when was the last time you actually sat in the chairs you’re placing in your restaurant?

Common Mistake #3: No narrative consistency.
Furniture isn’t background decor—it’s part of the performance.
Each piece plays a role. Don’t let it miss its cue.

THE SOLUTION? INVOLVE A FURNITURE MANUFACTURER FROM DAY ONE

At BHM, we collaborate with architects and hoteliers from the concept stage.
We know what standards hotel furniture must meet. We understand restaurant ergonomics.
We design around guest flow, brand identity—and the reality of high-traffic use.

Our process includes design consulting, custom contract furniture, real-life material testing, and fast logistics and installation.

INVEST IN FURNITURE THAT SPEAKS YOUR BRAND’S LANGUAGE

A well-designed space isn’t just an Instagram moment.
It’s hundreds of micro-experiences that build guest loyalty.
And the furniture? It’s their silent ambassador.

Want to talk about your project?
Let’s start with a coffee.
On a comfortable chair, of course.